SINGAPORE: While 78% of Singapore workers were optimistic about artificial intelligence’s (AI’s) future potential, a new survey by Notion found that seven in 10 Singapore workers were frustrated, complaining that the tools’ outputs lacked originality (35%), required manual copy-pasting into other tools (28%), or only answered questions without taking action (23%).
Nearly three-quarters (72%) of white-collar workers said AI-generated content required significant editing or fact-checking, while almost half (49%) felt AI tools met their daily needs only “somewhat well,” turning a supposed time-saver into extra work.
The survey, conducted in partnership with YouGov from Sep 9 to 14, 2025, gathered responses from 1,073 Singapore-based white-collar workers.
Andrew McCarthy, GM of ANZ, SEA and India at Notion, said, “The initial excitement for AI is now meeting the reality of daily work, and what we’re hearing from professionals in Singapore is that it’s creating a ‘productivity tax’. Instead of saving time, they are spending it correcting, fact-checking, and moving information between siloed tools.”
Notion recently launched Notion AI Agents, designed to perform multi-step tasks, execute workflows, and finish work end-to-end, which Mr McCarthy described as “a new kind of teammate” that can work on a team’s behalf, taking on tedious tasks so professionals can reallocate their time to the things that matter most: strategy, creativity, and human connection.
Notion recently reached $500 million in annual revenue globally, with its rapid expansion in Singapore reflecting this strong momentum. Following its official launch in Singapore earlier this year, Notion’s user base has quickly grown to over 1 million, and the company is now establishing a local office and founding team to support local businesses. /TISG
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