BMW’s Magnificent 7

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It was meant as a celebratory expression of BMW’s powerful M branding for its beefed-up range of cars. For 50 years, the sound of muscular engines and the sight of dashing forms raced through the BMW leitmotif: Sheer driving pleasure.

In a world that has moved along rapidly of late, the challenge is to maintain the M’s muscularity in the face of electrification, sustainability and energy management.

How will the silencing of the roaring engines capture the imagination and fire up the enthusiasm?

The by-invitation BMW Experience Days 2022, taking place from 15-17 July at the Changi Exhibition Centre, was the backdrop for the unveiling of the first BMW i4 M50, the brand’s first fully electric M model, which ran alongside other M models.

As part of its 50^th year anniversary, a special badge and aesthetics have been revealed, which will be on 50 cars in Singapore. The cost of that privilege varies, but serves as eye-watering eye candy, generally.

A regular production BMW i4 M50 would shock you for $412,888 and the 50 Jahre model would zap another $29,000.

The benefit of events like these Experience Days is the opportunity to test cars in one go. In this case, seven different M models thrown together in an unfair exhibition of pace, agility and power.

Besides the electrifying newbie i4 M50, the other M cars on parade: M440i Gran Coupe; X3 M40i; X4 M40i; M240i Coupe; M235i Gran Coupe; and M3 Competition.

But what the Experience does allow is to appreciate the differing characteristics of the SUVs versus the coupes and grand coupes; the eagerness to spin in some cars, while others deliver a more gripping drive.

The i4 M50 has two electric motors that deliver 400kW of power and nearly 800Nm of torque. When run against the other models, the instant torque made a huge difference as Hans Zimmer’s whoosh took you into warp speed with a jolt. 

0-100km/h in 3.9 seconds is fast. You tend to forget there isn’t the accompanying sounds of an internal combustion engine, be it screaming, thundering or roaring. Those got left behind soon after the flag-off.