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Singaporeans see red over Giordano’s National Day apparel ad featuring Ang Moh family

Jewel Stolarchuk
By Jewel Stolarchuk

Clothing brand Giordano has drawn flak for an advertisement about their National Day polo t-shirt collection that features a Caucasian father, mother, son and an Asian daughter standing in front of a National Day themed backdrop.

The photo appears to be a shoddily photoshopped version of an older Giordano advertisement featuring the same models in casual wear:

Old and new Giordano ad

Netizens have been brutal with their comments, highlighting the race of the models in a National Day advertisement and also poking fun at Giordano’s graphic designer for the poor photoshop job:

gio1

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Show your love for Singapore by jumping onto the matchy-matchy family bandwagon with us! Polos are at $39(min 2) and…

Posted by GIORDANO on Thursday, 20 July 2017

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